Summary

Join EverFriends.ai as our Social Media Coordinator and become the creative heartbeat behind our mission — we’re building AI companions that transform the lives of older adults and those living with dementia. If you graduated from Michigan State University and are ready to bring Spartan grit to a fast‑moving startup, you’ll find yourself in a role where your ideas matter, your voice engages real humans, and your efforts help combat loneliness and isolation with empathy and innovation.

Why You Are Going to Love This Job

• Purpose‑driven impact: At EverFriends.ai, every post, tweet, and story helps a real person feel less alone. You’re not just filling a feed—you’re helping build companionship for seniors and their caregivers. 
• Startup energy with big ambitions: We’re lean, agile and grounded in care‑first values: Empathy First, Dignity Forever, Responsible Innovation. EverFriends+1 You’ll get to experiment, learn fast, iterate, and see your work shape our brand and community.
• Spartan network and legacy: As an MSU alum or affiliate, you’ll bring that Spartan spirit of resilience and teamwork. EverFriends.ai values driven, mission‑oriented team members just like you.
• Creative freedom & ownership: You’ll craft our social voice—Instagram, LinkedIn, Twitter/X, maybe TikTok—helping us translate big tech + big heart into content people connect with.
• Remote‑friendly but community‑minded: While our team is distributed, we value connection—and you’ll be part of a culture that cares deeply about both innovation and care.

________________________________

What We Need You to Do

• Manage and execute the full cycle of social media content: strategize, create, schedule, publish, monitor, and refine across key channels.
• Develop a content calendar aligned with EverFriends.ai’s mission, product milestones, industry themes (aging, AI, care tech) and the MSU alumni community when relevant.
• Write compelling copy with personality—stories about seniors, caregivers, users finding connection—while maintaining EverFriends.ai’s voice of empathy, innovation and respect.
• Collaborate with product, community, and customer‑success teams to surface authentic user stories, caregiver testimonials, product updates, and thought leadership pieces.
• Monitor social media analytics and key performance indicators (KPIs): engagement, follower growth, conversions (e.g., trial sign‑ups), sentiment. Use data to inform what’s working and what’s not.
• Stay ahead of trends in social media, content formats, and the elder‑care/AI space; propose experiments (e.g., reels, live Q&A, user‑generated content) to grow reach and relevance.
• Act as brand ambassador: respond to comments, cultivate community, identify MSU alumni tie‑ins or partnerships relevant to our mission, and help build strategic relationships.
• Uphold our values in every message: empathy, dignity, innovation, and connection.

________________________________

What You Bring to the Table

• Bachelor’s (or equivalent) and ideally with a degree or some coursework from Michigan State University — we’re particularly excited to see MSU Spartans in the mix.
• 1‑3+ years of social media or content marketing experience (startup or mission‑driven environment strongly preferred).
• Strong writing skills: you craft concise, emotionally resonant copy and know how to adjust tone for Instagram, LinkedIn, X/Twitter, etc.
• Comfortable working with data: you know how to interpret analytics and optimize content accordingly.
• Creative thinker with a growth mindset: you’re ready to try things, learn from results, and iterate quickly.
• Demonstrated interest in either health tech, aging/eldercare, AI, or social impact — and ideally all of the above.
• Able to work effectively in a remote team setting, self‑motivated, organized, and comfortable wearing multiple hats occasionally.
• Bonus if you’re familiar with content creation tools (Canva/Figma), scheduling platforms (Buffer/Hootsuite/Later), or basic video editing.
• Compensation for this role is DOE, $85k - $90k per year

________________________________

If this role excites you — bringing Spartan determination, social‑media savvy, and a heart for impact to a company that’s re‑imagining care — we’d love to see your story, your content examples, and how you’d help EverFriends.ai amplify connection and dignity through digital community.

About Us:

We harness the power of advanced artificial intelligence to create compassionate, responsive companions that enhance the quality of life, foster emotional well-being, and provide unwavering support. By blending innovative technology with heartfelt empathy, we strive to ensure that no one faces their journey alone.