Marketing Manager with Graphic Design Skills
San Rafael, California - Full Time

About the Role

EcoTensil is seeking a highly organized B2B Email, Campaign & Trade Show Operations Manager with Graphic Design Skills to manage the execution, coordination, and measurement of our B2B marketing campaigns across email, social media, and industry trade shows.

This role is about turning B2B marketing plans into consistent, measurable execution. Strategy, positioning, and brand direction are already defined. What we need is someone who thrives on organizing details, coordinating moving parts, tracking performance, and ensuring every campaign and event is executed professionally and on time.

This is an ideal role for someone who enjoys structure, accountability, and follow-through—and who understands the fundamentals of B2B marketing cadence, audience targeting, and lead generation.

 

Core Responsibilities

B2B Email Marketing Campaign Management (Primary Focus)

  • Build, schedule, test, and deploy B2B email marketing campaigns using Zoho

  • Manage campaign calendars, send schedules, and audience segmentation (customers, prospects, distributors, partners)

  • Support basic lifecycle, nurture, and event-driven email campaigns

  • Format layouts, insert graphics, and ensure brand-consistent presentation

  • Perform QA checks for links, formatting, deliverability, and mobile responsiveness

B2B Social Media Campaign Execution

  • Coordinate and schedule B2B-focused social media content aligned with campaign goals

  • Adapt approved messaging and creative for B2B audiences and platforms

  • Maintain posting calendars and ensure consistent cadence

  • Support integrated campaign launches tied to product initiatives and trade shows

Campaign Tracking & B2B Performance Metrics

  • Track and report B2B marketing performance metrics, including:

    • Email open rates, click-through rates, conversions, and list growth

    • Engagement by audience segment (customers vs prospects)

    • Social reach, engagement, and campaign performance

  • Maintain organized dashboards or reporting spreadsheets

  • Ensure metrics are accurate, timely, and clearly communicated

  • Flag performance trends, execution gaps, or data inconsistencies

Trade Show & B2B Event Coordination

  • Coordinate logistics for B2B trade shows and industry events, including:

    • Event timelines, deadlines, and exhibitor requirements

    • Booth materials, signage, samples, and collateral

    • Shipping, inventory tracking, and on-site readiness

  • Coordinate pre-event and post-event B2B email and social campaigns

  • Track leads, follow-up workflows, and basic event ROI metrics

  • Maintain organized event checklists, timelines, and post-event summaries

Design & Asset Support

  • Create and update marketing assets using Adobe Illustrator and Photoshop

  • Prepare graphics for email, social media, and trade show use

  • Follow established brand and creative direction

  • Ensure assets are production-ready and delivered on time

Copy & Content Support

  • Write, edit, and proof short-form B2B marketing copy for email, social, and event materials

  • Ensure clarity, accuracy, and professionalism across all communications

What This Role Is (and Is Not)

This role IS:

  • B2B-focused and execution-driven

  • Metrics-aware and detail-oriented

  • Process-minded and dependable

  • Ideal for someone who enjoys operational ownership

This role is NOT:

  • A B2C growth-hacking role

  • A senior creative or brand-strategy position

  • A role centered on high-level ideation

Strong organization, common sense, and accountability matter more than advanced creative specialization.

What We’re Looking For

  • Experience supporting B2B marketing campaigns

  • Strong organizational and project coordination skills

  • Hands-on experience with email marketing platforms (Zoho preferred)

  • Comfort tracking, organizing, and reporting B2B marketing metrics

  • Experience coordinating trade shows or B2B events (or strong aptitude to learn)

  • Working knowledge of Adobe Illustrator and Photoshop

  • A practical design eye and attention to detail

  • Professional integrity, reliability, and follow-through

Why This Role Matters

This role ensures EcoTensil’s B2B marketing efforts—digital and in-person—are consistent, measurable, and well-executed. You’ll be the person making sure campaigns ship on time, events run smoothly, and performance is clearly tracked—freeing leadership to focus on strategy, relationships, and growth.

About Us

EcoTensil Inc. creates the most eco-friendly paperboard utensils available. Our EcoTensil product lines are compostable or recyclable and made from sustainably sourced paperboard. Our EcoSecuity Utensil line is designed to offer a safe eating option to at-risk individuals in security and health care facilities. Made in the U.S., our products use much less material than other plastic and biodegradable utensils.

Food manufacturers and retailers have switched to EcoTaster paperboard tasting utensils, by EcoTensil, for their in-store demos and tradeshows. The reason being, EcoTasters are highly space and cost efficient, sustainable, and feature a silky smooth mouthfeel with a full-sized bowl. Peggy Cross, Founder and CEO, tells DeliMarket TV, “We are encouraged and delighted that big corporations like Costco are taking steps towards demonstrating true environmental stewardship. With their volumes, they can have the biggest impact.” See the feature!