Head of Content
Grand Rapids, Michigan - Full Time

Role Summary

EverFriends.ai is seeking a dynamic Head of Content to elevate our brand voice, amplify our mission, and build deep connection with our users and their families and caregivers. You will lead strategy and execution for external communications, content creation, digital storytelling, and community engagement — ensuring every word we share reflects our empathy‑centric mission and resonates across diverse audiences. This role partners with executives and the external PR team to craft powerful narratives that expand awareness and trust.

Why You Are Going to Love This Job

You’ll be at the intersection of impactful storytelling and cutting‑edge AI innovation, shaping how the world understands mental wellness, caregiving, and compassionate technology. At EverFriends.ai you’ll:

  • Lead content development for a product that genuinely improves quality of life and eases caregiver stress.

  • Collaborate cross‑functionally with product, customer success, and leadership teams to elevate our narrative.

  • Have autonomy to build frameworks — not just execute tactics — in a rapidly scaling startup.

  • Work with an enthusiastic, mission‑driven team that values integrity, creativity, and clarity.

What We Need You to Do

Strategic & Integrated Communication

  • Define and execute a holistic content strategy across channels.

  • Align messaging with product milestones, research findings, and user stories.

Content & Brand Leadership

  • Craft compelling content — from blog posts to social content.

  • Ensure all communications are on brand, clear, impactful, and empathetic.

Community Engagement & Outreach

  • Help steward user stories that spotlight impact and build trust.

Team Collaboration & Leadership

  • Guide and mentor content contributors and cross‑department partners.

  • Collaborate closely with design, product, and marketing teams on integrated launches.

What You Bring to the Table

Communication Expertise

  • Exceptional writing and editing skills — able to translate complex ideas into clear, engaging content.

  • Strong public speaking, presentation, and storytelling ability.

Strategic Thinker

  • Experience shaping communications for early‑stage tech or AI companies.

  • Proven ability to develop and execute integrated cross‑channel plans.

Collaborative Leadership

  • Comfortable leading across functions and with external partners/PR teams.

  • Strength in building consensus while driving ideas forward.

AI & Tech Proficiency

  • Solid understanding of AI capabilities and ethical implications — able to speak confidently about technology in human terms.

Empathy‑Driven Voice

  • A communicator who values compassion and respect, especially when engaging audiences around sensitive life experiences (aging, caregiving, loneliness)

Bonus Traits

  • Experience in eldercare, health tech, or caregiving spaces.

  • Experience in a product-led growth (PLG) organization.

  • A portfolio that reflects impactful, mission‑oriented storytelling.

 

About Us:

We harness the power of advanced artificial intelligence to create compassionate, responsive companions that enhance the quality of life, foster emotional well-being, and provide unwavering support. By blending innovative technology with heartfelt empathy, we strive to ensure that no one faces their journey alone.