Marketing Lifecycle Coordinator
Grand Rapids, Michigan - Full Time

Role Summary

Are you a lifecycle marketing enthusiast who thrives on crafting seamless, data‑driven customer experiences? At everfriends.ai, we’re on a mission to ensure no one ever feels alone again, using AI‑powered experiences that delight users at every step. We’re looking for a Marketing Lifecycle Coordinator who is both analytical and creative—someone who can breathe life into multi‑channel journeys that drive engagement, conversion, and long‑term retention. If you’re eager to contribute to a fast‑moving team where your work directly impacts product growth and customer success, this is your next big opportunity.

 

Why You Are Going to Love This Job

At everfriends.ai, you’ll be part of a team that values curiosity, ownership, and collaboration. You’ll work closely with cross‑functional partners across product, sales, and customer success to create lifecycle campaigns that feel personal and meaningful—powered by real data and thoughtful strategy. Our team moves fast but thoughtfully, valuing experimentation and continuous improvement. If you enjoy solving customer problems with precision and creativity, this role will let you shine.

 

What We Need You to Do

  • Manage Multi‑Channel Journeys: Own the execution of lifecycle campaigns across email, SMS, push, and in‑app channels to boost engagement and retention.

  • Build & Launch Campaigns: Schedule, build, QA, and deploy onboarding, retention, and win‑back campaigns that feel personalized and timely.

  • Segment & Personalize: Help define key customer segments and tailor messaging that resonates at each stage of the customer journey.

  • Drive Testing & Optimization: Design A/B tests, analyze results, and make data‑informed recommendations that continuously improve campaign effectiveness.

  • Report Insights: Assist in building dashboards and synthesizing performance data into actionable insights for the broader team.

  • Collaborate Across Teams: Work closely with product, sales, and customer success to ensure lifecycle efforts integrate smoothly with company priorities and product milestones.

 

What You Bring to the Table

  • Experience with Lifecycle Marketing: You’ve managed email/SMS/push campaigns and understand how to move customers through meaningful stages with measurable impact.

  • Data‑Driven Mindset: You love diving into metrics, identifying trends, and translating results into better strategy.

  • Strong Project Management: You can juggle multiple campaigns, timelines, and stakeholders with organization and ownership.

  • Excellent Communicator: You write clearly and persuasively, and you collaborate effectively with cross‑functional partners.

  • Curiosity and Creative Problem‑Solving: You’re always looking for smarter, better ways to reach and retain customers.

  • Adaptable and Growth‑Oriented: In a startup environment, you’re ready to wear multiple hats and embrace change.

About Us:

We harness the power of advanced artificial intelligence to create compassionate, responsive companions that enhance the quality of life, foster emotional well-being, and provide unwavering support. By blending innovative technology with heartfelt empathy, we strive to ensure that no one faces their journey alone.